Table of Contents
EVALUATING PBM INFORMATION ON THE INTERNET: CUSTOMERS, TECHNOLOGY, CONTENT, AND CRITERIA
RESEARCH OBJECTIVE
CONCEPTUAL FRAMEWORK
CONCEPTUAL FRAMEWORK
CONCEPTUAL FRAMEWORK
POPULATION STUDIED
VARIABLES: INTERACTIVE MARKETING ON THE SITE
VARIABLES: TECHNOLOGY FEATURES
VARIABLES: CONTENT AND PURPOSE Derived from HONcode and AHCPR White Paper
VARIABLES: CONTENT AND PURPOSE (Cont.)
PRINCIPAL FINDINGS: INTERACTIVE MARKETING
GETTING CONTROL OF “COOKIES”
PRINCIPAL FINDINGS: TECHNOLOGY FEATURES
PRINCIPAL FINDINGS : CONTENT AND PURPOSE
PRINCIPAL FINDINGS: CONTENT AND PURPOSE
PRINCIPAL FINDINGS: TAXONOMY PIE CHART
PRINCIPAL FINDINGS: TAXONOMY DEFINITIONS
CONCLUSIONS
IMPLICATIONS FOR POLICY, DELIVERY OR PRACTICE
IMPLICATIONS FOR POLICY, DELIVERY OR PRACTICE
IMPLICATIONS FOR POLICY, DELIVERY OR PRACTICE
REFERENCES
I Institute for the Study of I Healthcare Organizations & Transactions