VARIABLES: INTERACTIVE MARKETING ON THE SITE

bullet

Target Audience

bullet

Evidence of Niche Marketing

bullet

Creation of Brand Recognition and Identity

bullet

Information Gathering (Use of “Cookies”)

“Cookies” are small data files that are automatically created on your computer’s hard drive when you visit a Web site. They contain a unique tracking number which can be read by the site and ad servers every time that you visit a site. “Cookies” track your movement on the site and tailor information and ads to comport with your previous choices and preferences on the site.

Previous slide Next slide Back to first slide View graphic version